Humans inhabit one planet, with finite resources, yet we continue to produce and manufacture with reckless abandon and little regard for future consequence. It's not sustainable or respectful. We must do better with the decisions we collectively make. In our pursuit of creating the best performing wheels on the planet, we won the lottery. We not only achieved this goal, but found a way to lead the industry and better the planet we love.

We're reimagining the way the world rides.

Ambitious for a bike wheel manufacturer? Sure, but if we play our part well, and get others to ride along, meaningful change is attainable. Sitting idly and not taking the ride is not an option.

FORGE+BOND is a new kind of carbon fiber bike wheel & accessory manufacturer across all disciplines. Our cutting-edge proprietary material FUSIONFIBER® allows us to manufacture cycling components that can be made new again, and again. Forever. The net goal:

WASTE NOTHING

It's in our blood. The spirit that drives us through work, and play. Inspired by our manufacturing process to create a circular economy where we waste nothing, not only in materials, but also resources and time. FORGE+BOND is here to challenge and inspire others to do the same. Yes, it's environmentally responsible, but also provides an opportunity to listen, reimagine, create, change. Time and the planet are our most valuable commodities.

Bonded by better.

Our production lab in Utah is a collective of great minds and friends, from lifelong riders and racers to brilliant aerospace and professional auto racing engineers.

Our dedicated team of pros has over a hundred years of cumulative carbon composites expertise. Everything we make, starting with our raw materials, is built with quality and care in the USA, ensuring performance, durability, reliability, and sustainability.

We value innovation over tradition. We don't just take what we're given; we make it our own. We stay curious and courageous enough to break the rules— not just because it's fun (it is), but because it's our responsibility to push forward, to create change, to make things better.

We're hell bent on changing the way the world makes. Ride with us.